Approved means approved.
The Well Aware stamp is only worth something if it can’t be bought. Here’s exactly how it works.
How we approve
Ingredients
Do the actives match the problem the product claims to solve, at sensible strengths, in a formula that keeps them stable?
Claims
Is every claim specific and backed by a test the brand can show us? “Dermatologically tested” alone doesn’t count.
Value
Is the price fair for what’s inside, compared with similar products in India?
What we never do.
- Sell the stamp
- Hide a paid post
- Promise medical results
- Run unverified claims
- Shame anyone’s skin
- Let a sponsor edit a verdict
For brands
Get in front of people who read the label. Every paid placement is clearly marked as a partnership, in line with ASCI guidelines. Editorial verdicts are never for sale.
Launch feature
Your new product, explained properly: what it is, what’s in it, who it’s for.
Founder story
The people behind the brand, in our voice, across our channels.
Well Aware Check listing
Send us your full ingredient list and test data. If it holds up, we review it.
Magazine & podcast
Our clinic magazine and podcast are coming. Get on the early list.